Globally, more than 4.5 trillion cigarette butts make it in to the environment each year. Almost all of them have filters made from fibers of cellulose acetate,  a form of plastic .

Globally, more than 4.5 trillion cigarette butts make it in to the environment each year. Almost all of them have filters made from fibers of cellulose acetate, a form of plastic.


 

Butt What?

Based out of Wilmington, North Carolina, we are fortunate to be within bike riding distance to the ocean. Unfortunately, according to NBC News, cigarette butts are the single greatest source of ocean trash. Even those thrown on the ground away from visible waterways often find their way into our ocean as they enter storm drains, travel through the interconnected water system, and end up being dumped in the ocean.

It’s no big surprise that cigarette butts and the remaining attached tobacco are toxic to marine life. That is why as part of our company mission to save the planet, we will pick up a cigarette butt for every dollar spent - on products, taxes, and shipping - and properly recycle them. We will even round up to the nearest whole dollar per order! At the end of each month, we will take a picture of all the butts rescued from the planet because of your purchases and post it on our instagram and facebook pages. Follow us to find out the weight (literally and figuratively) of your impact on a monthly and cumulative basis.

To properly recycle the cigarette butts we will ship them through Terracycle’s Cigarette Waste Recycling Program. The residual tobacco will be separated from the filter and composted. Once the filter is cleaned and melted, it will be pelletized through a process called extrusion. These pellets are combined with other plastic products and made into things like ashtrays, shipping pallets, and plastic lumbar.

Let’s save the planet, dammit.